THIS WILL BE YOUR ROLE
• Build customer journey from for all our licenses and countries.
• Define conversion, retention and reactivation strategy in order to drive engagement that increases the lifetime value of our customers.
• Create promotions on events that you think are interesting for our customers.
• Develop and implement client communications and promotions that increase engagement with customers through email, push notification, SMS etc
• Optimize the efficiency and quality of campaigns, including performance analysis, segmentation for targeted marketing activities, etc.
• Ensure, monitor and report on the performance of all aspects of customer on-boarding and retention activities which drive customer actives and engagement.
• Ensure that all copy and creative executions are aligned to brand requirements and effective KPIs.
• Deliver the day to day planning and reporting, as well as leading weekly/monthly reporting on performance to key stakeholders across the business. Qualifications
• Experience in a similar role in a Finance / Foreign Exchange / online trading /Forex Company is essential.
• Hands on experience in building and executing online campaigns • Good understanding of customer lifecycles within online industry.
• Knowledge of marketing automation strategies, tools and channels in an online environment.
• Can-do attitude and intrinsic motivation to take actions to achieve goals beyond what is required.
• Ambitious and eager to learn marketing and customer engagement techniques and tools.
• Able to report and interpret data, define and work with KPIs, and drive business conclusions. • Tech-savvy with a strong interest in new technologies.